Our approach to selling homes for our clients can be summed up in three simple, yet powerful words... Love Your Listing. We want you to love your listing. Why? Because we know that when a home seller loves their listing, there's a great chance potential home buyers will too!
Everything we do in our approach to selling homes revolves around getting as many potential home buyers as possible to fall in love with your home, the same way you did.
Here's how we do it.
When it comes to Social Media Marketing, no one does it better than us!
By using our experience and Facebook’s advanced targeting technology we strategically place your home in front of thousands of buyer's who we think would be the most likely candidates to buy it.
Our extensive experience in creating compelling Facebook ads of your home causes many of those targeted buyers to look, like and share your property. These leads are then captured by our proprietary, mobile friendly website and added to our ever-growing database for us to follow up with.
Over a period of just one year, our Facebook ads were seen over 50,000 times. Yes, we said 50,000!
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes ARE on Facebook.
We bring in talented photographers who know how to showcase a home in the best possible light. We think this helps both buyers and sellers because the images reveal the true potential of a home. They capture and communicate a definite lifestyle.
When it comes to real estate, video has been shown to attract buyers, boost listings and increase sales. Video is highly sought by today's consumers, and you’ve probably noticed that video results are appearing along with text results when you search for anything in Google or other search engines these days. It is estimated that in 2017, 74% of all Internet traffic will be video.
Your home is special, so the way it's presented should reflect that. There is our way and a wrong way to describe a property:
#OurWay: Your Property has "4 Large Bedrooms - Over 1/4 Acre Lot - Pool & Spa - Perfect for Entertaining!".
When guests step into your home, they notice the "Highly Upgraded Flooring and Fixtures. Including Wood Floors - Stainless Steel Appliances - Vaulted Ceilings".
If Buyers hear your home's story, they'll fall in love with it too.
We'll tell them that story. And we'll make sure they know what makes your home so special.
The biggest reason we're able to tell your home's story is because we can control the presentation of it on our website and where we present it. The MLS, listing portals as well as most other broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
Realtors: we maintain an up-to-date database of every Realtor in British Columbia. We email, call and target our online ads to those Realtor's most likely to have a buyer interested in your home. We immediately follow up with all "Hot Leads" through our detailed tracking system.
For every listing, we are committed to getting the word out about your property sale. In addition to database marketing, outbound sales calls are made to surrounding owners and residents introducing them to the listing opportunity and generating buyer interest.
The average Realtor waits until a home is listed on the MLS to start marketing and just waits for buyers to come to them. Not us. Before your home is even listed we'll launch a marketing campaign to get potential buyers and buyer agents excited about your home. Our typical pre-listing marketing campaign starts 7-10 days before hitting the MLS and gets 100's of potential home buyers interested in learning more about your home.
How do we do it? We specifically target people in our database looking for homes just like yours. Using a very precise and detailed tagging system, we can generate custom made reports and email these directly to people looking for homes in your area, in your homes selling price point, and by any other number of specific factors.
10) Open Houses
Strategically planned based on your property type, location and style, our Open Houses are designed to create to create a buzz and energy that will generate a sense of excitement and potential fear of loss if Buyers don't act on their interest in your listing. This is successfully executed through effective marketing (to ensure the Open House is well attended) and providing all guests with a great experience.
But what you probably want to know is: Does it make a difference? Does all this stuff really make my house sell for more?
Absolutely it does!
We know that the best way to guarantee your home sells for its highest value is to maximize exposure by making it look stunning and showing it to as many of the right buyer's and agent's as possible. We then apply our negotiating expertise on your behalf in order to achieve an optimal financial outcome. We negotiate every dollar as though it's our own, in the end, you get the best possible price and terms.